Fantasy Sports for Professional Leagues

BUILD A FANBASE YOU CAN MEASURE, ACTIVATE & MONETISE

We build your league’s fantasy ecosystem – your new engine for engagement, daily traffic, sponsor inventory and first-party fan data.
Built around your league’s brand and ecosystem. Fully operated by us.

20,000+ active fantasy players10 sports14 partner leagues
Trusted by partners across European sports
Do you Want to play our own Fantasy Football product?
ABOUT PICKYOURSQUAD

The newcomer reshaping fantasy sports for professional leagues.

PickYourSquad is not just a fantasy sports platform. We are the first done-for-you fantasy operations partner for professional leagues.

Instead of delivering a tool that your team has to run, analyse and promote, we take over the entire operation: game setup, stats, weekly content, sponsor activations, fan data processing, KPI dashboards and continuous optimisation.

The result: you get the impact of a full digital fan engagement department, while your internal workload stays minimal.

The problem

Fan behaviour has changed radically. Most leagues haven't.

Young fans don't just want to consume content – they want to play, compete and belong to a community. Leagues that rely on broadcasting and social posts alone lose relevance, attention and sponsor value.

Likes are not engagement.
Reach without real interaction doesn’t build relationships or long-term value.
No interaction, no loyalty.
Fans jump between platforms. If you don’t offer participation and gamified experiences, you lose them to those who do.
X
No data, no sponsor case.
Broadcasters own the fan data – not the league. Sponsors expect measurable activation, not vanity metrics.
From “reach” to real activation
Yesterday
TV rights and social media were enough to reach fans.
Today
Gen Z expects interaction, gamification and community - across every digital touchpoint.
Winners of tomorrow
Leagues that don’t just reach fans, but activate them and translate engagement into reach, data and sponsor revenue.
Engagement → Reach → Data → Sponsor Value
The transformation

We turn spectators into players and passive reach into a measurable growth engine.

Fantasy players watch more games, consume more content, interact more on social media, share more posts and provide valuable fan data - boosting your league’s value on every metric.

Engagement
More media consumption
Fantasy players watch more games, follow matches beyond their own club and return multiple times per week – increasing your league’s total digital attention.
Reach
More social engagement
Weekly line-ups, rankings and fantasy stories create recurring content peaks – driving more impressions for the league, clubs and athletes across all channels.
Sponsor value
New sponsor inventory
In-game sponsor placements and continuous content loops generate measurable exposure – multiplying the value you can deliver to partners each week of the season.
Fan data
65% opt-in rate
Fantasy players create accounts and participate continuously, leading to high opt-in rates - giving you the first-party data needed for CRM, ticketing and sponsor activation.

Why now? Every season without a fantasy ecosystem loses sponsor value, fan data and digital attention.

Fan behaviour has already shifted from passive watching to weekly participation. Leagues that activate now win the next generation of fans and sponsors - those who wait fall behind.

Want to find out how this growth translates to your league?

Why PickYourSquad

Next-gen fantasy sports - not just software, but a fan growth model.

We don’t just build a fantasy game – we operate the entire fantasy ecosystem for your league.

Fully operated fan activation engine
We run the entire fantasy experience for your league, not just the software.
White-label platform in your league’s look & feel
Web-based, app-ready - integrated into your website, OTT or subdomain.
Three game modes for maximum activation
Fantasy League, Predictor Game and Community Leagues – one setup, multiple formats.
Done-for-you operations & data processing
We handle game rules, stats, user data and support - your team stays lean.
Built-in monetisation & sponsor activation
Premium ad spaces, sponsored challenges and KPI dashboards for your partners.
Launch-ready in weeks
A clear path from kick-off to go-live, without a multi-month IT project on your side.
Case studies

Proven impact with leading leagues across Europe.

Fantasy is no longer an experiment, it’s a proven lever. Here’s how leagues have scaled fan engagement, data and sponsor value.

F-Liiga
Floorball • Finland
Top case
2,550+ registrations in 14 days
What we did: • We built, designed and launched the platform end-to-end – including single sign-on and sponsor activations, such as a dedicated community league for broadcaster Ruutu TV.
Results: 2,550+ registered users · 120,000+ pageviews/month · 4 min 2 sec avg. session time · 91% recommend to friends

“Fantasy gave us a digital channel that keeps fans engaged between matchdays. It has become a natural part of how our community follows the league.”

NVL
Volleyball • Bulgaria
League identity
1,500+ fans in season 1
What we did: • Now in our fourth fantasy season together. We built the game from scratch, deliver weekly social content and run an athlete ambassador programme - building a deeply engaged community around the league's storylines.
Results: 1,500+ active fantasy coaches · 80,000+ pageviews/month · 4 min 29 sec avg. session time

"Fantasy turned our fans into active participants. The excitement around the game went beyond what we expected - today it's part of our league's identity."

Swiss Sport TV
Schwingen · Switzerland
new FORMAT
90,000+ pageviews per month
What we did: • We created an original manager game for Schwingen - „Kranzjagd" and led it end-to-end: concept, brand, marketing strategy, full launch, athlete partnerships, single sign-on and media cooperations.
Results: 90,000+ pageviews/month · 4 min 14 sec avg. session time

"PickYourSquad gave us an entirely new way to activate our viewers. They didn't just deliver a game – they shaped the concept, brand and launch, and turned it into a format our audience keeps coming back to."

Curious what a similar setup could do for your league?

Free Resource

The Fan Engagement Playbook

Learn how professional leagues use gamification, participation and data-driven fan experiences to drive engagement, loyalty and sponsor value. A practical framework with real case results and implementation steps.

Positioning

Fantasy Sports built for ambitious professional leagues.

We work with leagues that see fan engagement as a strategic asset - not as a buzzword on a slide.

Perfect fit if you…
- run a professional league with national visibility
- focus on Gen Z and digital reach
- need to prove measurable activation to sponsors
- want to own first-party fan data for your CRM
- want a clear, data-driven fan strategy
Not a fit if you…
- see fan engagement as a “nice-to-have” side project
- have no sponsor structure or digital roadmap
- don’t want to invest minimal resources into communication & promotion
- prefer short-term campaigns over long-term community building
Packages

Choose how much impact we create for your league.

Every package contains a fantasy sports solution including three game-modes – the difference lies in implementation, depth, data usage and how much of your digital fan growth we run for you.

Starter
Fan Engagement Pilot
Build your league's fantasy engine - quickly and risk-free. Ideal for niche-sport leagues and first-time digital fan engagement.
- Fantasy platform hosted on a pickyoursquad.com subdomain
- All core game modes: Fantasy League, Predictor & Community Leagues
- Fantasy League set-up & season-long administration
- Standard scoring & game configuration
- Dedicated point of contact for user support
- Social Media templates & marketing support
For leagues testing fantasy for the first time.
Most chosen
Growth
Digital Fan Activation
A fully branded platform plus a done-for-you launch concept, built around your brand and ready to monetise
Everything from Starter &
- White-label platform integrated into your digital ecosystem
- Custom game design based on your brand & league
- Joint strategic concept & season planning
- Launch marketing support package
- Premium sponsor placements inside the game
- Monthly KPI dashboards & fan data exports
For leagues making fan engagement a core strategy.
Premium
360° Fan Engine
We run your fantasy ecosystem end to end - season-long activation, engagement and operations.
Everything from Growth &
- Weekly, delivery-ready multichannel content (social posts, blog articles, league-specific fantasy newsletter)
- Athlete ambassador programme – organised & run by us
- Ongoing engagement & re-engagement campaigns
- Advanced analytics & sponsor-ready reporting
- Joint sponsor case building & support in partner sales
For leagues that want maximum impact - fully outsourced.

Fantasy players consume more media, interact more on social and – in our most active leagues – opt in at rates up to 65%. That turns passive reach into first-party data and measurable sponsor value.

Let’s map out your path to an own Fantasy Sports platform.

If you see fan engagement as a strategic asset - not as a side project, we’ll help you move from campaigns to an always-on growth engine for fans, data and sponsors.

On the call, we discover your current fan engagement situation,
analyse your fan & sponsor situation and outline what a
Fantasy Sports platform could look like for your league.

Direct contact:

Tobias Ofner, CEO – tobias.ofner@pickyoursquad.com
Phone: +43 660 4716899

PickYourSquad Fantasy Football is live!

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