White-label fantasy for leagues and federations

We build your league's fantasy game.
Then we run it for you.

A weekly habit for your fans, inside your own ecosystem. Built in your branding, operated by our team all season.

20+ leagues  ·  10 sports  ·  20,000+ users

20+ leagues  ·  10 sports  ·  20,000+ users

Trusted by partners across the World
The reason for fantasy

Fantasy is the format that builds a habit.

Fans don't just follow the season. They play it. And playing creates a rhythm that following never can.

01

Bring fans back every week

Squads, transfers, predictions and rankings create recurring touchpoints between matches.

02

Turn fans into a community

Private leagues and shared competition make following the league social.

03

Reach younger, digital-first fans

Gamification gives them an active, mobile-first way into the competition.

Engagement that doesn't wait for matchday.
61%

of fantasy activity across PickYourSquad-operated competitions happens outside matchdays. Your league stays on fans' screens all week, not just when games are on.

81%

of sessions are mobile. The phone becomes the league's second screen.

The product

One platform. Three ways to play. Built around your league.

Every game is tailored to your competition: branding, scoring, mechanics, integrations and sponsors. Each game mode below is a live league implementation.

The season-long core game. Custom scoring and squad rules with budgets or tiers, transfers, captains, boosters, rankings and prizes. Built to bring fans back every single round.

A fast-entry prediction game for matches, tournaments or competition phases. Simple to join, easy to promote and effective as a standalone activation or entry into the wider fantasy ecosystem.

Private, club and partner leagues let fans compete within their own communities. Each one can get its own branding, rankings, prizes and formats, whether it’s run by a fan, a club, a sponsor or a broadcaster.

White-label · Custom rules & scoring · WebView / in-app · Single sign-on · API & user sync · Sponsor integrations

Done for you

The platform is the foundation.
Operating it is the value.

We shape, build, launch and operate the game end to end. Then we help you grow and monetise it throughout the season.

The full cycle
Run by our team, week after week throughout the season
01
Shape the game
Format, mechanics and integration model built around the league's objectives and existing ecosystem.
02
Design & build
League-branded UX, game design and complete platform setup.
03
Connect the ecosystem
Statistics/API, SSO, WebView and compliant user data flows.
04
Launch & activate
We help with: Launch support, weekly content, e-mail retention, incentives and engagement mechanics throughout the season.
05
Operate & support
Full-season game administration, operational management and end-user support.
06
Monetise, measure & improve
Sponsor activation support, monthly KPI reporting, GDPR-compliant fan-data exports and ongoing optimisation.
The output

An always-on fantasy ecosystem.

On your domain, on your website, inside your app via WebView or native integration, or on your OTT platform. Seamless integration through flexible SSO and user sync. You decide how much we run for you.

Weekly activation · ready to publish
Campaigns built around the season
Cases

Three leagues, three different jobs.

01  ·  Fastest launch  ·  Floorball · Finland

2,550+

registered users in the first 14 days.

Built and launched end to end, including SSO and a community league for broadcaster Ruutu TV. Now in season two of a long-term partnership, with 120,000+ pageviews a month and a 91% recommendation rate.

The pilot season in F-liiga Fantasy was a valuable learning experience, but at the same time it gave us a lot of confidence for the future. Next season, the goal is to take things to the next level: develop the game, refine the technical implementation, and raise awareness of the game with better marketing and content production.
F-Liiga

02  ·  Fourth season together  ·  Volleyball · Bulgaria

Fantasy became part of the league's identity.

Built from scratch for NVL Bulgaria and grown season after season, with weekly fantasy content for NVL's social media channels. Now in year four. Leagues don't stay four seasons unless it delivers.

4
Seasons and counting
1,500+
Registered users
80,000+
Pageviews / month

Dream Team, round 18 — produced weekly · season 4

03  ·  New format  ·  Schwingen · Switzerland

A sport unlike any other. So we built a game to match.

We created "Kranzjagd" from scratch for swiss-sport.tv: concept, brand, athlete partnerships, SSO and full launch, led end to end by us. A fantasy format built around the specifics of Schwingen, now at 90,000+ pageviews a month.

We're looking forward to seeing many Kranzjäger take part, and to lively discussions about team selections at the Schwingfeste. We're excited to see how the game develops.
swiss-sport.tv
Beyond the game

A content, data and commercial engine for your league.

Content

Line-ups, MVPs and rankings become weekly storylines for the league, its clubs and its athletes.

Fan data

Your own opt-in fan database, with marketing consent rates of up to 65% in our projects.

Sponsor value

New sponsor assets inside the game, from branded challenges to sponsor leagues, with reach you can report on.

The team behind your season.

Team

You work directly with the people responsible for product, technology and operations, from kickoff through the season.

Product · Technology · Operations · Growth & Content

PickYourSquad FlexCo · Vienna, Austria · operating since 2021
EU infrastructure · GDPR-aligned · full data export

The PickYourSquad founding team
PickYourSquad
The Fan Engagement Playbook
How leagues turn participation into loyalty and sponsor value.
Free resource

The Fan Engagement Playbook

How leagues turn participation into engagement, loyalty and sponsor value, with real case results. Useful whether or not we ever work together.

Next step

Let's map out your league's fantasy game.

A 30-minute call: where you stand today, and what a fantasy and engagement ecosystem would realistically look like for your league.

Prefer to write first?

Tobias Ofner, Co-Founder & CEO
PickYourSquad FlexCo · Vienna, Austria