Official fantasy games for leagues & federations

Turn viewers into hardcore fans

Your league's official fantasy game, built and run by us, so following your league becomes a weekly habit for your fans.

Trusted by partners across the World
What fantasy does for your league

Win, keep and know your fans.

Fantasy brings new fans into your league's own channels and gives them a reason to come back every round, not only on matchdays.

01

Win new fans

People sign up to play, and they land on your website, your app or your stream. The game brings them to you, not to a platform somewhere else.

02

Keep them coming back

Every round gives fans a reason to return. Squads, transfers, predictions and rankings keep the season running between the games.

03

Know who they are

Players register and opt in, with marketing consent rates of up to 65%. You get fan data you can use for your newsletter, your partners and your marketing.

Engagement that doesn't wait for matchday.
61%

of fantasy activity across PickYourSquad-operated competitions happens outside matchdays. Your league stays on fans' screens all week, not just when games are on.

81%

of sessions are mobile. The phone becomes the league's second screen.

The product

One platform. Three ways to play. Built around your league.

Every game runs as your official game: your branding, your scoring, your rules. We build it around the league you already have.

The season-long core game. Custom scoring and squad rules with budgets or tiers, transfers, captains, boosters, rankings and prizes. Built to bring fans back every single round.

A fast-entry prediction game for matches, tournaments or competition phases. Simple to join, easy to promote and effective as a standalone activation or entry into the wider fantasy ecosystem.

Private, club and partner leagues let fans compete within their own communities. Each one can get its own branding, rankings, prizes and formats, whether it’s run by a fan, a club, a sponsor or a broadcaster.

White-label · Custom rules & scoring · WebView / in-app · Single sign-on · API & user sync · Sponsor integrations

Done for you

Live in weeks, run by us all season.

No development project and no new staff needed. We set up your game in your branding in weeks instead of months and run it for you all season, week after week, so your team can focus on the league.

The full cycle
Run by our team, week after week throughout the season
01
Shape the game
Format, mechanics and integration model built around the league's objectives and existing ecosystem.
02
Design & build
League-branded UX, game design and complete platform setup.
03
Connect the ecosystem
On your domain, on your website, inside your app via WebView or native integration. Seamless integration through flexible SSO and user sync.
04
Launch & activate
We help with: Launch support, weekly content, e-mail retention, incentives and engagement mechanics throughout the season.
05
Operate & support
Full-season game administration, operational management and end-user support.
06
Grow it, season after season
Sponsor activation support, monthly KPI reporting, GDPR-compliant fan-data exports and ongoing optimisation.
Growth

Growth built in, not just a game.

A fantasy game alone is not enough, it needs to be activated. We help you launch it, bring fans in and keep them active all season, with ready-to-post content, weekly player storylines, and activation ideas for your clubs.

Weekly activation · ready to publish
Campaigns built around the season
Cases

Three leagues, three different jobs.

01  ·  Fastest launch  ·  Floorball · Finland

2,550+

registered users in the first 14 days.

Built and launched end to end, including SSO and a community league for broadcaster Ruutu TV. Now in season two of a long-term partnership, with 120,000+ pageviews a month and a 91% recommendation rate.

The pilot season in F-liiga Fantasy was a valuable learning experience, but at the same time it gave us a lot of confidence for the future. Next season, the goal is to take things to the next level: develop the game, refine the technical implementation, and raise awareness of the game with better marketing and content production.
F-Liiga

02  ·  Fourth season together  ·  Volleyball · Bulgaria

Fantasy became part of the league's identity.

Built from scratch for NVL Bulgaria and grown season after season, with weekly fantasy content for NVL's social media channels. Now in year four. Leagues don't stay four seasons unless it delivers.

4
Seasons and counting
1,500+
Registered users
80,000+
Pageviews / month

Dream Team, round 18 — produced weekly · season 4

03  ·  New format  ·  Schwingen · Switzerland

A sport unlike any other. So we built a game to match.

We created "Kranzjagd" from scratch for swiss-sport.tv: concept, brand, athlete partnerships, SSO and full launch, led end to end by us. A fantasy format built around the specifics of Schwingen, now at 90,000+ pageviews a month.

We're looking forward to seeing many Kranzjäger take part, and to lively discussions about team selections at the Schwingfeste. We're excited to see how the game develops.
swiss-sport.tv

The team behind your season.

Team

You work directly with the people responsible for product, technology and operations, from kickoff through the season.

Product · Technology · Operations · Growth & Content

PickYourSquad FlexCo · Vienna, Austria · operating since 2021
EU infrastructure · GDPR-aligned · full data export

The PickYourSquad founding team
PickYourSquad
The Fan Engagement Playbook
How leagues turn participation into loyalty and sponsor value.
Free resource

The Fan Engagement Playbook

17 pages on how leagues turn reach into play, play into return, and return into value. With the numbers from our own competitions and the sources behind the industry figures.

Next step

Let's map out your league's fantasy game.

A 30-minute call. We look at what your league already has, and what a fantasy game would realistically do for it.

Prefer to write first?

Tobias Ofner, Co-Founder & CEO
PickYourSquad FlexCo · Vienna, Austria