Free playbook for leagues and federations
Fan engagement
playbook 2026
How gamification and fantasy turn passive audiences into active, returning fans. And how that engagement becomes content, fan data and commercial value for your league.
20 pages · practical frameworks · real examples from European sport
What you'll learn
A simple guide to how fan engagement actually works.
The Playbook combines what we have learned from operating fantasy products across European sport with frameworks a league can apply to its own strategy.
Why fans play
The four core motivations that make fans play: competition, recognition, belonging and reward. And how gamification taps into each.
How to activate them
A three-stage framework, from getting fans into the game to keeping them active and turning that activity into value.
How engagement creates value
See how participation can create content, fan data and sponsor value, and how the Fan Engagement Value Flywheel connects them.
How to make it work
Real examples, implementation steps, five success factors and ten questions to answer before launch.
Why fans play
The four core motivations that make fans play: competition, recognition, belonging and reward. And how gamification taps into each.
How to activate them
A three-stage framework, from getting fans into the game to keeping them active and turning that activity into value.
How engagement creates value
See how participation can create content, fan data and sponsor value, and how the Fan Engagement Value Flywheel connects them.
How to make it work
Real examples, implementation steps, five success factors and ten questions to answer before launch.
Inside the Playbook
Practical frameworks, not just theory.
Built to be used in your next internal meeting, whether or not you ever work with PickYourSquad.
Built from real work
What we learned from running fantasy games across European sport.
The Playbook draws on live PickYourSquad projects across different sports, markets and competition formats.
20+
Leagues
10
Sports
20,000+
Users
Built from real work
Lessons from operating fan engagement across European sport.
The Playbook is not based only on theory. It includes learnings from live PickYourSquad projects across different sports, markets and competition formats.
20+
Leagues
10
Sports
20,000+
Users
Is this for you?
For the teams that keep fans coming back.
Especially useful if your organisation is exploring fantasy, predictors or other gamification formats, or wants a clearer structure for an existing fan engagement strategy.
Free download
Get the Fan Engagement Playbook 2026.
20 practical pages on fan behaviour, gamification, recurring engagement, commercial value and implementation. Based on real work in European sport.
Free · PDF · 20 pages
You'll get the download link right away, plus a copy by email.
Free · PDF · 20 pages
You get the download link immediately after submitting - and a copy by email.
Free · PDF · 20 pages
You'll get the download link right away, plus a copy by email.