Fantasy Sports for Professional Leagues

BUILD A FANBASE YOU CAN MEASURE, ACTIVATE & MONETISE

We build your league’s fantasy ecosystem – your new engine for engagement, daily traffic, sponsor inventory and first-party fan data.
Live in 3 weeks. Fully run by us.

20,000+ active fantasy players • 8 sports • 14 partner leagues • +23% social engagement

Partner leagues achieve 3-9x ROI through sponsor activation, data growth and weekly fan engagement.

TRUSTED BY PARTNERS IN ALL OF SPORTS

ABOUT PICKYOURSQUAD

The newcomer reshaping fantasy sports for professional leagues.

PickYourSquad is not just a fantasy sports platform. We are the first done-for-you fantasy operations partner for professional leagues.

Instead of delivering a tool that your team has to run, analyse and promote, we take over the entire operation: game setup, stats, weekly content, sponsor activations, fan data processing, KPI dashboards and continuous optimisation.

The result: you get the impact of a full digital fan engagement department, while your internal workload stays minimal.

The problem

Fan behaviour has changed radically - many leagues haven’t.

Young fans don’t just want to consume content - they want to play, compete and belong to a community. Leagues that only rely on broadcasting and social posts lose relevance, attention and sponsor ROI.

Likes are not engagement.
Reach without real interaction doesn’t build relationships or long-term value.

No interaction, no loyalty.
Fans jump between platforms. If you don’t offer participation and gamified experiences, you lose them to those who do.

No data, no sponsor case.
Broadcasters own the fan data – not the league. Sponsors expect measurable activation, not vanity metrics.

From “reach” to real activation

Yesterday

TV rights and social media were enough to reach fans.

Today

Gen Z expects interaction, gamification and community - across every digital touchpoint.

Winners of tomorrow

Leagues that don’t just reach fans, but activate them and translate engagement into reach, data and sponsor revenue.

Engagement → Reach → Data → Sponsor Value

The transformation

We turn spectators into players and your fans into a measurable growth engine with 3-9x ROI.

Fantasy players watch more games, consume more content, interact more on social media, share more posts and provide valuable fan data – boosting your league’s value on every metric.

Engagement

+60% media consumption

Fantasy players watch more games, follow matches beyond their own club and return multiple times per week – increasing your league’s total digital attention.

Reach

+56% social engagement

Weekly line-ups, rankings and fantasy stories create recurring content peaks – driving more impressions for the league, clubs and athletes across all channels.

Sponsor value

+30% sponsor visibility

In-game sponsor placements and continuous content loops generate measurable exposure – multiplying the value you can deliver to partners each week of the season.

Fan data

65% opt-in rate on user data

Fantasy players create accounts and participate continuously, leading to high opt-in rates - giving you the first-party data needed for CRM, ticketing and sponsor activation.

Why now? Every season without a fantasy ecosystem loses sponsor value, fan data and digital attention.

Fan behaviour has already shifted from passive watching to weekly participation. Leagues that activate now win the next generation of fans and sponsors - those who wait fall behind.

Want to find out how this growth translates to your league?

Why PickYourSquad

Next-gen fantasy sports – not just software, but a fan growth model.

We don’t just build a fantasy game – we operate the entire fantasy ecosystem for your league.
While others sell software, templates or stand-alone game modules,
we install and run an always-on fan activation engine:
weekly content, challenges, data processing, KPIs, sponsor activations and continuous optimisation.
You get the outcome, not the workload.

✓

Fully operated fan activation engine
We run the entire fantasy experience for your league, not just the software.

✓

White-label platform in your league’s look & feel
Web-based, app-ready - integrated into your website, OTT or subdomain.

✓

Three game modes for maximum activation
Fantasy League, Predictor Game and Community Leagues – one setup, multiple formats.

✓

Done-for-you operations & data processing
We handle game rules, stats, user data and support - your team stays lean.

✓

Built-in monetisation & sponsor activation
Premium ad spaces, sponsored challenges and KPI dashboards for your partners.

✓

Live in 3 weeks – without an IT project
A clear process from kick-off to launch, with playbooks and marketing support.

Case studies

Proven impact with leading leagues across Europe.

Fantasy is no longer an experiment, it’s a proven lever. Here’s how leagues have scaled fan engagement, data and sponsor value.

F-Liiga

Floorball • Finland

Top case

2,600 registrations in 14 days

80,000+ pageviews per month in the fantasy platform

+23% increase in social media engagement

91% of players recommend the fantasy game to friends

“For us, fantasy is not a campaign, it’s a new digital channel for fan engagement and sponsor activation. Our fans love the game.”

NVL Bulgaria

Volleyball • Bulgaria

League identity

1,500+ fans in season 1

Fantasy built from scratch and adopted instantly by fans

Strong community momentum and competitive spirit

Promotion across social media, national TV and all digital channels

Today, fantasy is part of the league’s identity - volleyball in Bulgaria is tied to the fantasy experience.

Basketball Austria

Basketball • Austria

Data-driven

65% opt-in rate

Active cross-promotion with the league’s OTT platform

High opt-in rate for newsletters and offers

Stronger data story to convince and retain sponsors

Fan engagement becomes a KPI sponsors can trust – not just a nice story.

Curious what a similar setup could do for your league?

Free Resource

The Fan Engagement Playbook

Learn how professional leagues use gamification, participation and data-driven fan experiences to drive engagement, loyalty and sponsor value. A practical framework with real case results and implementation steps.

Positioning

Fantasy Sports built for ambitious professional leagues.

We work with leagues that see fan engagement as a strategic asset - not as a buzzword on a slide.

Perfect fit if you…

- run a professional league with national visibility

- focus on Gen Z and digital reach

- need to prove measurable activation to sponsors

- want to own first-party fan data for your CRM

- want a clear, data-driven fan strategy

Not a fit if you…

- see fan engagement as a “nice-to-have” side project

- have no sponsor structure or digital roadmap

- don’t want to invest minimal resources into communication & promotion

- prefer short-term campaigns over long-term community building

Packages

Choose how much impact we create for your league.

Every package contains a fantasy sports solution including three game-modes – the difference lies in implementation, depth, data usage and how much of your digital fan growth we run for you.

Starter

Digital Activation

Build your league’s fantasy engine - quickly & risk-free. Ideal for smaller niche-sports leagues & leagues launching digital fan engagement for the first time.

- Fantasy platform hosted on a pickyoursquad.com subdomain

- All three game modes: Fantasy League, Predictor & Community Leagues

- Fantasy League set-up & season-long administration

- Standard scoring, ruleset & game configuration

- Basic analytics (registrations & usage)

- Social Media templates & marketing support

Best if you want to start fast, test the concept and build your first digital fan base.

Most chosen

Growth

Monetize Fans

Turn engagement into sponsor value & measurable revenue. Perfect for leagues that want a clear digital ROI story.

Everything from Digital Activation &

- White-label Fantasy platform neatlessly integrated into your leagues' digital ecosystem

- Premium sponsor ad spaces & branded placements inside the game

- Monthly KPI dashboards (engagement, reach, sponsor visibility)

- Support for go-to-market, content ideas & campaign planning

- Data exports for CRM, ticketing & newsletters

- Provision of a tailored sponsor-deck optimized for partner acquisition

Best if you want to prove sponsor activation, upsell partners and monetise your fan base.

Limited

Premium

360° Fan Engine

Outsource digital fan growth. We run your entire fantasy ecosystem, you see the results in your dashboards.

Everything from Monetize Fans &

- Done-for-you marketing & season playbook (content, assets, weekly pushes)

- Advanced data insights, segmentation & sponsor-ready reporting

- Dedicated Growth Manager with regular check-ins

- Custom features & integrations (SSO, OTT, ticketing, data sync)

- Joint sponsor case building & support in partner sales

Best if you see fan engagement as a strategic lever and want a long-term digital ecosystem.

LIMITED: Only 5 Premium slots per season for 360° Fan Strategy.
Application-based – we only work with leagues where we clearly see ROI potential.

📈 Value math: Fantasy players consume ~60% more media, interact 50%+ more on social and deliver 65%+ data opt-in – unlocking 3–7× more digital sponsor value for your league.

Guarantee: If your league doesn’t see a measurable engagement lift in season 1, we work for free until you do.

Let’s map out your path to a Fantasy Culture Engine.

If you see fan engagement as a strategic asset - not as a side project, we’ll help you move from campaigns to an always-on growth engine for fans, data and sponsors.

On the call, we identify your current fan engagement maturity (Level 1–3), analyse your fan & sponsor situation and outline what a Level 3 Fantasy Culture Engine could look like for your league.

Your current maturity level and key gaps (Level 1–3)

A 12-month projection for engagement, reach and fan data

Concrete ideas for sponsor activation and new digital inventory

Direct contact:

Tobias Ofner, CEO – tobias.ofner@pickyoursquad.com
Phone: +43 660 4716899